Does Brand Loyalty Exist Or Is It Just Hype?
I have been involved in the beauty industry for almost a decade, and one thing I was struck with at first was a fierce brand loyalty from therapists and nail→
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Here Comes The Science Bit!
We all remember the patronising advert and it’s science bit, but how many beauty professionals actually know the science behind their brands? When choosing the products you want to use,→
How Much Harm Does Animal Testing Do?
Every single one of us uses cosmetics every day. Whether it is skincare, make-up or shampoo, we all happily cover ourselves in the stuff, safe in the knowledge that it→
Are Professional Beauty Prices Worth The Money?
One thing you notice when you work in the professional beauty industry is the distinct increase in the price of everything. So, is paying professional prices worth the money, or→