Does Brand Loyalty Exist Or Is It Just Hype?
I have been involved in the beauty industry for almost a decade, and one thing I was struck with at first was a fierce brand loyalty from therapists and nail→
I have been involved in the beauty industry for almost a decade, and one thing I was struck with at first was a fierce brand loyalty from therapists and nail→
We all remember the patronising advert and it’s science bit, but how many beauty professionals actually know the science behind their brands? When choosing the products you want to use,→
Every single one of us uses cosmetics every day. Whether it is skincare, make-up or shampoo, we all happily cover ourselves in the stuff, safe in the knowledge that it→
One thing you notice when you work in the professional beauty industry is the distinct increase in the price of everything. So, is paying professional prices worth the money, or→